The sky-high pricing continues NVIDIA’s aggressive strategy of charging a premium for its leading AI and accelerator hardware. With rivals like AMD and Intel still lagging in this space, NVIDIA can essentially name its price for now. The premium pricing reflects the massive performance uplift promised by Blackwell. A single GB200 Superchip is rated for five PetaFLOPs at TF32 of AI compute power with sparsity, a 5x increase over the H100’s one PetaFLOP. Of course, actual street pricing will depend on volume and negotiating power. Hyperscalers like Amazon and Microsoft may secure significant discounts, while smaller players could pay even more than these eye-watering analyst projections. NVIDIA is betting that the industry’s insatiable demand for more AI compute power will make these premium price tags palatable, at least for a while. But it’s also raising the stakes for competitors to catch up quickly before losing too much ground.
NVIDIA Blackwell GB200 Superchip to Cost up to 70,000 US Dollars
According to analysts at HSBC, NVIDIA’s upcoming Blackwell GPUs for AI workloads are expected to carry premium pricing significantly higher than the company’s current Hopper-based processors. The analysts estimate that NVIDIA’s “entry-level” Blackwell GPU, the B100, will have an average selling price between $30,000 and $35,000 per chip. That’s already on par with the flagship H100 GPU from the previous Hopper generation. But the real premium lies with the top-end GB200 “superchip” that combines a Grace CPU with two enhanced B200 GPUs. HSBC analysts peg pricing for this monster chip at a staggering $60,000 to $70,000 per unit. NVIDIA may opt to primarily sell complete servers powered by Blackwell rather than individual chips. The estimates suggest a fully-loaded GB200 NVL72 server with 72 GB200 Superchips could fetch around $3 million.