Western Digital Spins off all Flash Products to the SanDisk Brand

Western Digital made a significant change to the way it sells its products, which sees the SanDisk brand return to prominence. The company spun out SanDisk.com as a separate website, with product information, support, and in select regions, online retail, of all its NAND flash-based products, including SSDs, memory cards, USB flash drives, etc. Meanwhile, its main website, WesternDigital.com, now only lists out non-flash products, such as hard disk drives (HDDs), NAS, and other enterprise hardware such as rackmount DAS or NAS.

The decision splits WD’s portfolio vertically, regardless of market. SanDisk now includes both client- and enterprise flash-based products, while Western Digital covers both enterprise, SMB, and client HDDs, including HDDs with gamer centric WD_Black branding. Meanwhile, the SanDisk website includes all of Western Digital’s flash-based products, including SSDs and portable SSDs that retain the Western Digital brand. So, the easiest way to understand this split would be: if it has disks that spin, find them on WesternDigital.com, and if it’s solid-state, find it on SanDisk.com.

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