The charity partnership is inspired by the incredible story of Mats Steen, which was captured in the newly released award-winning Netflix documentary, The Remarkable Life of Ibelin. Mats, a Norwegian World of Warcraft player known in game as Ibelin, suffered from Duchenne muscular dystrophy. In the wake of his death at age 25, his family discovered what they thought was a life lived in total isolation was in fact filled with joy, laughter, friendship and love through Mats’ adventures in World of Warcraft. The game opened a world of community and connection his family never knew existed and gave him a rich set of friends and experiences that would not have been possible outside of the game environment. Mats was a supportive friend and trusted advisor who made a tremendous impact on the lives of all he encountered in the game.
(PR) Blizzard Entertainment Teams up with CureDuchenne for a Charity Program in World of Warcraft
Blizzard Entertainment and the massively multiplayer online role-playing game, World of Warcraft, are teaming up with CureDuchenne, a global nonprofit dedicated to funding and finding a cure for Duchenne muscular dystrophy, to launch an in-game promotion that will raise funds for the nonprofit and accelerate a cure for the rare neuromuscular disease.