(PR) ASUS Unveils ProArt Display and PC Solutions for AI, XR, and Virtual Production at NAB Show 2024

ASUS today announced its participation in the upcoming NAB Show 2024, themed “A Glimpse into Tomorrow’s Tech.” Visitors to the ASUS booth (C2934, LVCC Central Hall, Exhibition Time: April 14-17, 2024) will have the opportunity to explore the future of content creation with hands-on experiences and demonstrations of groundbreaking innovations. The ASUS showcase will highlight a range of cutting-edge technology ideal for the challenges of XR and virtual production, including the ProArt Display PA32KCX, the world’s first 8K Mini LED professional monitor, in addition to AI-powered workstations and color management solutions.

Shooting in 8K gives creators at the cutting-edge of XR and virtual production exceptionally high-resolution footage, affording them wide flexibility in post-production without sacrificing the ability to produce final products in a full 4K resolution. To allow these creators to work with raw 8K footage in full detail, ASUS today announced the ProArt Display PA32KCX, the world’s first 8K Mini LED professional monitor. This 32-inch 8K (7680 x 4320) offers an average ΔE value of less than one for world-leading color accuracy, and it covers 97% of the cinema-grade DCI-P3 color gamut for beautifully saturated color reproduction. With its 4096-zone Mini LED backlight capable of 1200 nits peak brightness and industry-leading 1000 nits full-screen sustained brightness, the ProArt Display PA32KCX is an ideal candidate for HDR workflows. It supports multiple HDR metadata formats, including HLG and HDR10, allowing creators to check how content will appear for a wide range of target displays before it is sent off for final delivery.

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